Resume
Experience
2024–Present
Web Merchandiser
Reitmans (Canada) Ltd.
I am in charge of online product setup, category mapping, and ensuring that products are launched on time and according the marketing calendar. I coordinate with cross-functional teams for product photography, web and social media content, and promo emails. I also collaborate with the copywriting team for product descriptions and translations.
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Also, I optimise on-site search, monitoring NPS comments, and analyse KPIs using Google Analytics, Qualitrics, and Saleforce Commerce Cloud.
![](https://static.wixstatic.com/media/04a536_0a2ee6a1673942b68c52c3a99fa43fd5~mv2.png/v1/fill/w_235,h_55,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/04a536_0a2ee6a1673942b68c52c3a99fa43fd5~mv2.png)
2022–2024
Site Search Consultant /
Ecommerce Merchandiser
Canadian Tire Corporation
I helped improve the customer shopping experience through regular A/B tests and SEO audits. I presented test findings to cross-functional teams and suggested crucial UX changes.
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I analysed KPIs using Google Analytics, Medallia, and Bloomreach, ensuring that the website was optimised to maximise conversion rates and reduce search exit rates.
![RTINGs.com logo.png](https://static.wixstatic.com/media/04a536_6faf3b5db9e9484498163195922bcdb7~mv2.png/v1/crop/x_0,y_183,w_560,h_153/fill/w_215,h_59,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/RTINGs_com%20logo.png)
2020–2022
Content Writer
& Content Editor
RTINGS.com
As a writer, I was responsible for the quality of all content production for the Printer product category, which included my own work, work by other writers, and work from other departments. I wrote and updated 5-10 web articles weekly, and created YouTube scripts every few months.
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As an editor, I was responsible for the consistency of all content on the website for 12 different product categories. I edited written content for grammar, typos, and SEO practices, and queried structural and stylistic inconsistencies according to the company's establish style guide.
![ASEQ studentcare brand logo_edited.png](https://static.wixstatic.com/media/04a536_c6a356cb6cd349d781758efcd90907bf~mv2.png/v1/fill/w_210,h_79,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/ASEQ%20studentcare%20brand%20logo_edited.png)
2019–2020
Copy Editor
& Writer
ASEQ | Studentcare
I edited all digital and print content, such as brochures, ads, emails, reports, etc. for errors in grammar, spelling, style, clarity, and accuracy. I ensured that all content complied with the establish style guide and with stakeholder requests. I was also responsible for the creation of advertorial, corporate, and B2C social media content.
Freelance
![Bocaux & Co logo_edited.png](https://static.wixstatic.com/media/04a536_0bd37af0250648c294fb2c1c5a2a5355~mv2.png/v1/crop/x_8,y_0,w_2542,h_1219/fill/w_204,h_98,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Bocaux%20%26%20Co%20logo_edited.png)
2022–2023
Freelance content writer
Bocaux & Co.
I researched and tested recipes and zero-waste tips & tricks, and then wrote food-related articles for the blog section of the website. I took photos of the food I made and the zero-waste products I bought that were consistent and on-brand to accompany the written articles. Additionally, I helped increase English traffic to the website and boutique to increase exposure and sales.
![jec logo.png](https://static.wixstatic.com/media/04a536_1f17f2e09c7746ddb463c6b483f886dd~mv2.png/v1/crop/x_115,y_0,w_619,h_848/fill/w_108,h_148,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/jec%20logo.png)
2020–2020
Research Assistant
I researched publishers and literary agents based on needs and goals of client's manuscript. Based on this research, I created tailored lists and submitted them to Editor-in-chief. I made sure all deliverables were formatted based on company branding using Microsoft Word.
Juniper Editing & Creative
Education
2017–2020
Bachelor of Arts
Honours English Literature
Minor in Professional Writing
![concordia-logo.png](https://static.wixstatic.com/media/04a536_803c249316cc452dadbf3cccc5e76fed~mv2.png/v1/fill/w_326,h_109,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/concordia-logo.png)
CONCORDIA UNIVERSITY
Skills
Professional skillset
Search Engine Optimization
Google Analytics
Medallia
Adobe InDesign
Copy editing
Proofreading
Style guide
B2C Writing
E-commerce
Languages
English (native)
Canadian French (proficient)