Resume

Experience

2024–Present

Web Merchandiser

Reitmans (Canada) Ltd.

I am in charge of online product setup, category mapping, and ensuring that products are launched on time and according the marketing calendar. I coordinate with cross-functional teams for product photography, web and social media content, and promo emails. I also collaborate with the copywriting team for product descriptions and translations.

Also, I optimise on-site search, monitoring NPS comments, and analyse KPIs using Google Analytics, Qualitrics, and Saleforce Commerce Cloud.

2022–2024

Site Search Consultant /
Ecommerce Merchandiser

Canadian Tire Corporation

I helped improve the customer shopping experience through regular A/B tests and SEO audits. I presented test findings to cross-functional teams and suggested crucial UX changes.

I analysed KPIs using Google Analytics, Medallia, and Bloomreach, ensuring that the website was optimised to maximise conversion rates and reduce search exit rates.

2020–2022

Content Writer
& Content Editor

RTINGS.com

As a writer, I was responsible for the quality of all content production for the Printer product category, which included my own work, work by other writers, and work from other departments. I wrote and updated 5-10 web articles weekly, and created YouTube scripts every few months.

As an editor, I was responsible for the consistency of all content on the website for 12 different product categories. I edited written content for grammar, typos, and SEO practices, and queried structural and stylistic inconsistencies according to the company's establish style guide.

2019–2020

Copy Editor
& Writer

ASEQ | Studentcare

I edited all digital and print content, such as brochures, ads, emails, reports, etc. for errors in grammar, spelling, style, clarity, and accuracy. I ensured that all content complied with the establish style guide and with stakeholder requests. I was also responsible for the creation of advertorial, corporate, and B2C social media content.

Freelance

2022–2023

Freelance content writer

Bocaux & Co.

I researched and tested recipes and zero-waste tips & tricks, and then wrote food-related articles for the blog section of the website. I took photos of the food I made and the zero-waste products I bought that were consistent and on-brand to accompany the written articles. Additionally, I helped increase English traffic to the website and boutique to increase exposure and sales.

2020–2020

Research Assistant

I researched publishers and literary agents based on needs and goals of client's manuscript. Based on this research, I created tailored lists and submitted them to Editor-in-chief. I made sure all deliverables were formatted based on company branding using Microsoft Word.

Juniper Editing & Creative

Education

2017–2020

Bachelor of Arts

Honours English Literature
Minor in Professional Writing

CONCORDIA UNIVERSITY

Skills

Professional skillset

Search Engine Optimization

Google Analytics

Medallia

Adobe InDesign

Copy editing

Proofreading

Style guide

B2C Writing

E-commerce

Languages

English (native)

Canadian French (proficient)