Resume
Experience
2024–Present
Web Merchandiser
Reitmans (Canada) Ltd.
I am in charge of online product setup, category mapping, and ensuring that products are launched on time and according the marketing calendar. I coordinate with cross-functional teams for product photography, web and social media content, and promo emails. I also collaborate with the copywriting team for product descriptions and translations.
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Also, I optimise on-site search, monitoring NPS comments, and analyse KPIs using Google Analytics, Qualitrics, and Saleforce Commerce Cloud.
2022–2024
Site Search Consultant /
Ecommerce Merchandiser
Canadian Tire Corporation
I helped improve the customer shopping experience through regular A/B tests and SEO audits. I presented test findings to cross-functional teams and suggested crucial UX changes.
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I analysed KPIs using Google Analytics, Medallia, and Bloomreach, ensuring that the website was optimised to maximise conversion rates and reduce search exit rates.
2020–2022
Content Writer
& Content Editor
RTINGS.com
As a writer, I was responsible for the quality of all content production for the Printer product category, which included my own work, work by other writers, and work from other departments. I wrote and updated 5-10 web articles weekly, and created YouTube scripts every few months.
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As an editor, I was responsible for the consistency of all content on the website for 12 different product categories. I edited written content for grammar, typos, and SEO practices, and queried structural and stylistic inconsistencies according to the company's establish style guide.
2019–2020
Copy Editor
& Writer
ASEQ | Studentcare
I edited all digital and print content, such as brochures, ads, emails, reports, etc. for errors in grammar, spelling, style, clarity, and accuracy. I ensured that all content complied with the establish style guide and with stakeholder requests. I was also responsible for the creation of advertorial, corporate, and B2C social media content.
Freelance
2022–2023
Freelance content writer
Bocaux & Co.
I researched and tested recipes and zero-waste tips & tricks, and then wrote food-related articles for the blog section of the website. I took photos of the food I made and the zero-waste products I bought that were consistent and on-brand to accompany the written articles. Additionally, I helped increase English traffic to the website and boutique to increase exposure and sales.
2020–2020
Research Assistant
Based on the needs and goals of the client's manuscript, I researched publishers and literary agents to create tailored lists that were submitted to the Editor-in-chief. I made sure all deliverables were formatted based on company branding using Microsoft Word.
Juniper Editing & Creative
Education
2017–2020
Bachelor of Arts
Honours English Literature
Minor in Professional Writing
CONCORDIA UNIVERSITY
Skills
Professional skillset
Search Engine Optimization
Google Analytics
Medallia
Adobe InDesign
Copy editing
Proofreading
Style guide
B2C Writing
E-commerce
Languages
English (native)
Canadian French (proficient)